About
10+ years experience in engineering revenue growth for global brands.
What I am looking for
- SEO Director
- SEO Lead
Career history
SEO Director
CurrentJan 2026 - Present11 mosLeading technical SEO & AEO at Profit Engine while continuing to drive performance across key client accounts. Hybrid role spanning strategy, delivery, and commercial growth. What I do: 1. Manage and scale high-value client accounts across competitive verticals 2. Deliver technical SEO audits and revenue-aligned keyword strategies 3. Drive retention, upsells, and long-term client growth 4. Define and evolve Profit Engine's Technical SEO and AEO offering 5. Build frameworks, SOPs, and scalable technical processes 6. Execute advanced technical audits and strategic roadmaps 7. Support sales with technical scoping, packaging, and pricing 8. Build custom tooling that integrates live SEO data into client workflows, removing guesswork from decisions that impact revenue 9. Manage and QA technical delivery
CEO
CurrentFeb 2019 - Present7 yrs 10 mosData-first SEO and link-building for regulated verticals. Legal, medical, finance, crypto, supplements across the US, UK, AU, NZ and CA. We don't optimize for vanity metrics. We find organic revenue your competitors overlook, using semantic SEO analysis built on Koray Tugberk's Topical Authority framework. Entity optimization, topical maps, and content architecture that Google trusts.
SEO Consultant
CurrentAug 2016 - Present10 yrs 4 mosI solve high-stakes SEO problems for teams that can't afford to guess. 10+ years across regulated verticals: legal, medical, finance, crypto, and supplements. Five English-speaking markets (US, UK, AU, NZ, CA) plus international. My approach is data-first. I build custom tools that integrate live data from Ahrefs, Google Search Console, crawl systems, and AI models into unified workflows. This removes the guesswork from the business decisions that actually impact revenue. I specialize in technical SEO architecture and semantic SEO grounded in Koray Tugberk's Topical Authority framework. Entity optimization, topical maps, semantic content networks, AI citation readiness. Not surface-level fixes. Structural work that compounds. Published author of two SEO books on Amazon. Services: 1. Technical SEO Audits 2. Semantic SEO Content Audits 3. Topical Authority Architecture 4. Content Strategy 5. Link Building Strategy 6. AI Citation Readiness Audits Revenue over rankings over traffic. That's the hierarchy I optimize for.
Skills & expertise
10 skills, 6 of them used in roles on the career history
From the career history
The number beside a skill is how many roles it was used in.
Other skills
Services offered
1Specialisations that help companies get better results.
Technical SEO Audit
Get a technical SEO audit and find where your site leaks revenue.
- SEO
- JavaScript
- +1
- 10 yrs of experience
- 1 project
- Remote delivery mode
Selected work
Testimonials of happy clients.
Education and certificates
Universities, courses and confirmed qualifications
Education
Maria-Curie Sklodowska University
English Language and Literature, Master's degree
5-year Master's Degree program in English Language Education. Specialized in phonics, academic research and writing. Phonics and Phonology, Late 20th Century American Science Fiction, Gender Studies, Conceptual Metaphor Theory, Conceptual Blending Theory, Prototype Theory, Noam Chomsky, George Lakoff, Mark Turner, Mark Johnson.
Certifications 1
- View
Semantic SEO Expert Certificate
Holistic SEO & Digital
Achievements
- Aug 13, 2026What Gets Quoted and What Gets Absorbed: A Passage-Level Study of AI CitationsAdvanced Web Ranking
A passage-level study of what AI answers cite and what they absorb. 40 queries, two engines, 112 coded passages, full dataset published.
View evidence - Jun 18, 2025Technical SEO: Are You Even an SEO If You Don’t Check Server Logs?: Crawl, Render, Index… Most SEOs Ignore Server Logs. Don’t Be Like Most SEOsAmazon.com
Among 20+ top technical SEO experts sharing their insights: - How to properly audit your website for hidden technical issues - Why server log analysis reveals what Googlebot truly sees - How crawl budget mismanagement kills indexing and visibility - How JavaScript, site speed, and rendering affect rankings Actionable tips, tools, and workflows from 20+ expert contributors.
View evidence - Feb 5, 2025Advanced SEO Tips 2025: The Future of Search: Myths Busted, SEO Strategies RevealedAmazon.com
Co-authored Advanced SEO Tips 2025. Featured among top SEO experts sharing tested insights on growing organic traffic, visibility and revenue.
View evidence - Mar 12, 2025How To Use Data Analytics For Effective Link Building And SEO GrowthAdvanced Web Ranking
Breaking down advanced data analytics strategies used for high-level link building campaigns for SEO.
View evidence - Feb 21, 2024The answers to your SEO problems lie in the SERPs - with Bart Magera (SEOin2024)Majestic SEO
Bart Magera explains that Google's SERP features changing rapidly impact search intent and click-through rates, requiring constant SERP scanning to identify changes.
View evidence
