About
10+ years experience in engineering revenue growth for global brands.
- SEO Director
- SEO Lead
Career history
SEO Director
CurrentJan 2026 - Present9 mosLeading technical SEO & AEO at Profit Engine while continuing to drive performance across key client accounts. Hybrid role spanning strategy, delivery, and commercial growth. What I do: 1. Manage and scale high-value client accounts across competitive verticals 2. Deliver technical SEO audits and revenue-aligned keyword strategies 3. Drive retention, upsells, and long-term client growth 4. Define and evolve Profit Engine's Technical SEO and AEO offering 5. Build frameworks, SOPs, and scalable technical processes 6. Execute advanced technical audits and strategic roadmaps 7. Support sales with technical scoping, packaging, and pricing 8. Build custom tooling that integrates live SEO data into client workflows, removing guesswork from decisions that impact revenue 9. Manage and QA technical delivery
CEO
CurrentFeb 2019 - Present7 yrs 8 mosData-first SEO and link-building for regulated verticals. Legal, medical, finance, crypto, supplements across the US, UK, AU, NZ and CA. We don't optimize for vanity metrics. We find organic revenue your competitors overlook, using semantic SEO analysis built on Koray Tugberk's Topical Authority framework. Entity optimization, topical maps, and content architecture that Google trusts.
SEO Consultant
CurrentAug 2016 - Present10 yrs 2 mosI solve high-stakes SEO problems for teams that can't afford to guess. 10+ years across regulated verticals: legal, medical, finance, crypto, and supplements. Five English-speaking markets (US, UK, AU, NZ, CA) plus international. My approach is data-first. I build custom tools that integrate live data from Ahrefs, Google Search Console, crawl systems, and AI models into unified workflows. This removes the guesswork from the business decisions that actually impact revenue. I specialize in technical SEO architecture and semantic SEO grounded in Koray Tugberk's Topical Authority framework. Entity optimization, topical maps, semantic content networks, AI citation readiness. Not surface-level fixes. Structural work that compounds. Published author of two SEO books on Amazon. Services: 1. Technical SEO Audits 2. Semantic SEO Content Audits 3. Topical Authority Architecture 4. Content Strategy 5. Link Building Strategy 6. AI Citation Readiness Audits Revenue over rankings over traffic. That's the hierarchy I optimize for.
SEO Team Leader
Aug 2024 - Aug 20251 yr 1 moLed the SEO team, managing deliverables, priorities, and quality across client accounts. Responsible for team output, client communication, and aligning SEO execution with business objectives. Focused on resolving critical SEO bottlenecks, improving crawlability and indexation, and delivering measurable organic growth. Promoted to SEO Team Leader based on performance.
AI and Semantic Consultant
Jun 2022 - Dec 20231 yr 7 mosContributed to 10x business growth in under two years as a semantic SEO and AI consultant. 1. Shaped AI content output quality through structured feedback loops and iterative testing 2. Built and refined prompt engineering workflows to improve content relevance and ranking performance 3. Ran QA, troubleshooting, and systematic testing across AI-generated content at scale 4. Applied semantic SEO methodology to align AI output with search intent and topical authority signals 5. Completed first round of investment
Link Builder
Mar 2017 - Jun 20181 yr 4 mosLink builder and SEO consultant at Diggity Marketing, one of the most recognized names in affiliate SEO. Top sales representative. 1. Ranked 100+ websites across competitive niches 2. Managed 100+ client accounts simultaneously 3. Built 2,400+ backlinks with a focus on relevance and authority
Skills & expertise
Services offered
1Specialisations that help companies get better results.
Technical SEO Audit
Get a technical SEO audit and find where your site leaks revenue.
- SEO
- JavaScript
- +1
- 10 yrs of experience
- 1 project
- Remote delivery mode
Selected work
Testimonials of happy clients.
Education
Maria-Curie Sklodowska University
English Language and Literature, Master's degree
5-year Master's Degree program in English Language Education. Specialized in phonics, academic research and writing. Phonics and Phonology, Late 20th Century American Science Fiction, Gender Studies, Conceptual Metaphor Theory, Conceptual Blending Theory, Prototype Theory, Noam Chomsky, George Lakoff, Mark Turner, Mark Johnson.
